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STAGNATION IS OUT! INTRAPRENEURING IS IN!

BREAKAWAY BRILLIANCE 5 (Business)

STAGNATION IS OUT!  INTRAPRENEURING IS IN!

If an INTRApreneur is an entrepreneur inside your company, then creative lateral thinking is the oxygen that they breathe.

How do you become an INTRApreneur?

You simply keep asking “Is there a better way to do this?” and “What is the next thing that I could be doing?”

A vibrant intrapreneuring corporate culture displays some of the following characteristics:

Intrapreneurs make a habit of questioning the status quo and challenging assumptions.  Children do it constantly. When asked what advice he would like to give science students, Albert Einstein is said to have replied, “I would ask them to spend an hour a day rejecting the ideas of others, and thinking things out for themselves.”

Intrapreneurs are never satisfied, and they are always looking for a better way.  They know that the pursuit of mediocrity is always successful, but that the pursuit of excellence is never final.  It took Thomas Edison over six thousand tries before he came up with a workable filament for the incandescent lamp.  But that final success offset the cost of all those failures.

A journalist once asked Thomas Watson Snr, the founder of IBM, what was the secret for getting ahead in his company.  He replied, “Make as many mistakes as possible!  The person who makes mistakes, is the person who is taking risks.  Make the mistake once, and it’s a learning experience.  Make the same mistake twice, and you’re fired!”

CORPORATE CULTURE

BREAKAWAY BRILLIANCE 4 (Business)

CORPORATE CULTURE

The key management issue in the twenty-first century will be corporate culture.  This means:

“The way we do things around here.  The way we treat each other.  The way we treat the customers.”

No longer will it be enough to differentiate yourself on product or brand alone.

Instead, you will only be able to differentiate yourself from your competition through your brand behind your brand, your people.

Any asset other than your people, is a mere commodity which can be easily duplicated.

In today’s global economy, you can only achieve market leadership is you have a high trust, high excitement, high self-esteem corporate culture.

And you can only consistently enjoy a high trust, high excitement, high self-esteem corporate culture, when every single person on the payroll, consistently makes and keeps their promises.

The one thing that your competition will never be able to copy, is your people – the quality of their minds and souls.

“High excitement” means that you continuously ask, “Is there a better way to do this?” and “What’s the next thing that I could be doing?”

“High self-esteem” means that every single person on the payroll feels valued and appreciated, because there are two things most people want more than sex and money, and they are praise and recognition.

That is why your corporate culture is so important.

STATUS QUO IS OUT! REVOLUTION IS IN!

BREAKAWAY BRILLANCE 3 (Business)

STATUS QUO IS OUT! REVOLUTION IS IN!

Breakaways are revolutionaries.

You continuously challenge the status quo.

You consistently ask, “Is there a better way to do this?” and “What’s the next thing that I could be doing?”

You persevere in the face of danger.

There was a famous Italian breakaway called Machiavelli.

He lived almost 500 years ago. 

He warned you of the risks of being a breakaway in his manual of political survival, called “Il Principe” written in the early sixteenth century.

He wrote that when you try and bring about change, the people who did well out of the status quo become your immediate enemies.

The people who might benefit from a change in the status quo become your lukewarm friends.  They want to wait to see if you will survive or not.

In fact every time you try and bring about change, you will meet three types of people – the high trust people, the low trust people, and the fence sitters.  The most dangerous are the fence sitters.  You just never know where you stand with them.  They hunt with the hounds and run with the hares.

When you attack the dominant, mainstream paradigm too early, you can expect to be treated with contempt by the reigning intellectual and business establishment.

The breakaway’s reaction is that those people who say that it can’t be done, should get out of the way of those of us who are already doing it!

THINK LIKE A TIGER!

BREAKAWAY BRILLIANCE 2 (Business)

THINK LIKE A TIGER!

In the twenty-first century, the secrets of yesterday’s success will guarantee your failure tomorrow.

What got you here, will not get you there!

You are now entering “terra incognita” – unknown territory.

There are no maps.

Your business life will be non-linear, discontinuous, and unpredictable.

A leads to Z leads to F leads to S.

No longer will you get paid for what you know.

Instead, you will only get paid for what you can sell!

Stop looking for a job.

Instead hunt for a customer.

In the world of nature, survival depends one hundred per cent on results.

The tiger does not get fed for stalking its prey from nine until five.  Working overtime is irrelevant.  The tiger eats if it makes a kill.  Otherwise, it starves.  In business it is the same.

You either make a sale or you don’t.  The customer comes back or they don’t.  You either make a profit or you don’t.

You are either hungry for success or you aren’t.

So think and hunt like the tiger.

And by the way, I haven’t seen too many tigers queuing up to get back into the zoo lately, have you?

CANNIBALIZE YOURSELF!

BREAKAWAY BRILLIANCE 1 (Business)

                     CANNIBALIZE YOURSELF!

Breakaways understand that the essence of reinvention is not to predict the future.

Instead, it is to create it!

There are three types of people.

  • Those who make things happen.
  • Those who watch things happen.
  • And those who ask, ”What happened?”

The breakaways make things happen!

You are a breakaway!

You are continuously willing to tear down your current creation, however brilliant, and to begin again from scratch.

You cannibalize yourself because you are willing to abandon everything that you have done before.

You have a deep sense of restlessness with the status quo, the way things are.

The ability to reinvent yourself will be the difference between market leadership and oblivion in the twenty-first century.

Restructuring means becoming smaller.

Reengineering means becoming better.

Reinvention means becoming different.

In the same way, the butterfly is not a better caterpillar.

It is a different creature!