By smaresca



The key management issue in the twenty-first century will be corporate culture.  This means:

“The way we do things around here.  The way we treat each other.  The way we treat the customers.”

No longer will it be enough to differentiate yourself on product or brand alone.

Instead, you will only be able to differentiate yourself from your competition through your brand behind your brand, your people.

Any asset other than your people, is a mere commodity which can be easily duplicated.

In today’s global economy, you can only achieve market leadership is you have a high trust, high excitement, high self-esteem corporate culture.

And you can only consistently enjoy a high trust, high excitement, high self-esteem corporate culture, when every single person on the payroll, consistently makes and keeps their promises.

The one thing that your competition will never be able to copy, is your people – the quality of their minds and souls.

“High excitement” means that you continuously ask, “Is there a better way to do this?” and “What’s the next thing that I could be doing?”

“High self-esteem” means that every single person on the payroll feels valued and appreciated, because there are two things most people want more than sex and money, and they are praise and recognition.

That is why your corporate culture is so important.


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